Unit Economics

Burn Multiple

Also: Net Burn Multiple

How much cash a company burns to generate each euro of new recurring revenue, a measure of growth efficiency.

Why it matters

The burn multiple captures capital efficiency in one number: how much you are burning relative to the new revenue you are adding. It became a key metric as efficient growth replaced growth-at-all-costs. A lower multiple means you are building revenue without torching cash.

How it is calculated

Burn Multiple = net cash burned in a period / net new ARR added in that period

What good looks like

Lower is better: a burn multiple under 1 is excellent, 1 to 2 is reasonable, and above 2 signals you are spending heavily for each unit of growth. The acceptable range tightens when capital is expensive.

Related terms

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