Use case · Conversion rebuild

Your site describes the company
you used to be.

You moved upmarket, changed what you sell, or learned who actually buys. The website did not follow. We reposition around where you are now, rebuild the site to match, and instrument the funnel so conversion keeps improving after launch.

We'll show you where the funnel leaks, then we fix it.

The gap

The traffic is fine. The argument is not.

Most conversion problems are not design problems. The page is loading, people are arriving, and the words on it are still selling the previous version of the business. A redesign that only changes how the site looks moves nothing, because the leak was never visual. It was the argument, and the fact that nobody was measuring where visitors quietly gave up.

Where it leaks

Four places you lose them, before sales ever sees them.

Traffic arrivesThe page makes its caseThe form gets filledA real leadThe message does not match the adPositioning describes the old companyNothing follows up fast enoughWhat you actually wanted
What we rebuild

The argument first, then the site.

Repositioning

We reposition around the company you are now: who buys, what they compare you to, and why you win when you win.

Brand and website

A rebuild that carries the new argument, page by page, instead of a redesign that only changes the surface.

Sales collateral

The deck, the one-pagers and the follow-up material saying the same thing as the site, so the story survives the handoff.

Conversion optimisation

Forms, calls to action and page structure worked on continuously, with the funnel instrumented so you can see what moved.

Lifecycle and automation

What happens after the form: routing, follow-up and nurture that runs on time instead of when someone remembers.

What you own

A site that matches you, and keeps getting better.

A current story

Positioning and a site that describe the company today, so sales stops apologising for the website on calls.

An instrumented funnel

Every step measured, so the next improvement is a decision from data instead of an opinion in a meeting.

Something you can keep

A site your team can run and extend, not a bespoke build that needs the agency back for every change.

The first 90 days

Fix the argument, then ship.

  1. 01

    Map

    We audit the funnel with real numbers, interview customers and sales, and agree the positioning the site should be making.

  2. 02

    Build

    We rebuild the pages that carry the argument first, with tracking in place from day one, not added afterwards.

  3. 03

    Ship & iterate

    Live in weeks, then improved continuously against what the funnel actually shows.

    and conversion climbs

A conversion rebuild is one of the ways teams put Kadanco to work. It is one use case, not the whole offer. The same two operators run the full marketing function for B2B companies. See how the full function works.

Lets Talk

Ready to fix the funnel?

Tell us where you think you're losing people. We'll show you where it actually happens, then we'll fix it.

Free, no obligation. We'll get back to you quickly.