Product-Led Growth
Also: PLG
A motion where the product itself drives acquisition, conversion, and expansion, usually through a free trial or freemium tier.
Why it matters
In product-led growth the product does the selling: users try it, get value, and convert without heavy sales involvement. It can lower acquisition cost and scale efficiently for products that deliver value quickly to an individual user. It also reshapes marketing's job toward activation and usage, not just lead handoff.
What good looks like
PLG works when a user can reach a clear value moment quickly and largely on their own. Key metrics are activation rate, time to value, and free-to-paid conversion. If users need a demo and onboarding to see value, a pure PLG motion will struggle.
Related terms
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