Content Repurposing
Also: Content Reuse
Adapting one piece of content into multiple formats and channels to extend its reach and value.
Why it matters
Repurposing multiplies the return on content you have already made: a webinar becomes clips, a report becomes posts, a podcast becomes an article. It reaches audiences who prefer different formats and stretches limited production capacity. It is how small teams maintain presence across many channels.
What good looks like
Good repurposing adapts content to each format's strengths, not just copy-pasting the same thing everywhere. A long article chopped into disconnected fragments serves no one, repurposing should reshape, not just slice.
Related terms
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