Most Event Budgets Buy A Booth. Yours Should Buy Meetings.
We pick events on the numbers, warm the room for four weeks before anyone travels, book meetings into a held calendar and follow up the same day. Within 30 days you get an ROI report your CFO can read.
You Spent On Events. Nobody Could Prove They Worked.
Booths, badges and travel went out the door. The pipeline they created was a guess, and finance noticed.
The problem
Events chosen by gut feeling, no outreach before the doors opened, and no way to tie a booked meeting back to the spend. ROI was a story that changed with whoever told it.
What we do
We score which events are worth it, run targeted campaigns so the right people arrive knowing you, book meetings into a held calendar, follow up the same day, and report ROI within 30 days with every meeting tagged.
The Spend Is Committed. The Pipeline Is Not.
The event was picked on feel
Chosen because a competitor sponsors it or someone went last year, without checking whether your buyers are actually in the room.
Nobody knew you were coming
The team lands with an empty calendar and hopes for traffic, so the best conversations happen by accident.
The follow-up goes cold
Badges sit in a spreadsheet for two weeks. By the time anyone reaches out, the room has forgotten the conversation.
From Booth Spend To Measured Pipeline.
The two days on the floor are the smallest part. We run the whole motion around them, before, during and after.
Hover the picture or a step to see how it works.
- 01 · Event scoring
Only the events worth it
Every event on your list scored by ICP overlap, persona density, cost and expected pipeline, so the budget goes where your buyers are and the rest gets cut.
- 02 · Pre-event ABM
Attendees who already know you
LinkedIn and Meta campaigns aimed at the attendee list from four weeks out, plus direct outreach with calendar holds, so the room recognises you before anyone walks in.
- 03 · Dinners & roundtables
Where real conversations happen
Hosted formats organised end to end: venue, invitations, the guest list and the run of show, so your best prospects spend an evening with you.
- 04 · Follow-up & ROI
A number finance trusts
Enrichment, CRM sync and sequenced follow-up on the same day, every meeting tagged, and an ROI report within 30 days that ties pipeline back to the spend.
Events Your CFO Signs Off On.
A held calendar your team walks into, with meetings set before the doors open.
Follow-up while the conversation is fresh, synced to your CRM.
An ROI report with every meeting traced to pipeline, so next year's budget is a decision.
The Work Happens Before And After The Event.
- 01
Score
We score the events you are considering and agree the few worth the spend, with a target account list for each.
- 02
Warm & book
From four weeks out, campaigns and outreach to the attendee list, invitations to dinners, and meetings booked into a held calendar.
- 03
Follow up & report
Same-day follow-up after every conversation, then an ROI report within 30 days of the event.
Questions, Answered.
Do you pick the events for us?
We score the options against buyer fit and expected pipeline and recommend, so the decision is backed by numbers.
What is pre-event ABM?
Targeted ads and outreach to the accounts attending, so the right people arrive already aware of you and open to a meeting.
How is ROI calculated?
We tag every booked meeting to the event and tie it to pipeline and spend, in a report finance can stand behind.
Do you staff the booth?
We run the pipeline work around the event. On-site support can be scoped if you need it.
Do you work with trade fairs in Germany?
Yes. We run event programmes in English and native German, including the big DACH trade fairs.
We have no events planned. Is this for us?
Yes. We can find the right events for your buyers, or host your own dinners and roundtables.
Which Events Are Already Booked?
Send us the list. We'll score them, tell you which ones are worth the spend, then run the work around them.