Your Founder's Voice, Every Week

Content That Sells. In Your Voice, Every Week.

One interview a week becomes LinkedIn posts, articles that rank in search and AI answers, and the decks your sales team sends. Written in the founder's voice, tracked to pipeline.

Get A Free Content AuditSee What You Get
Example: one interview, four pieces.
Where Do You Stand?

Is Your Content Working? Or Just Posted Now And Then?

Tick what sounds familiar.

Looks healthy.One gap in the feed.The feed is going quiet.Buyers are scrolling past.Content without a pipeline.Competitors own the conversation.Your best ideas never leave the building.

Tick what sounds familiar to see what it costs you.

Buyers forget you between posts, and every restart begins from zero.

Reach goes to the wrong people, so content costs time and brings no pipeline.

Buyers notice the marketing tone, and the credibility you post for is gone.

Search and AI answers send buyers to competitors who keep writing.

Buyers hear two stories and trust neither.

Budget and founder time go to content nobody can prove works.

What you get

Five Steps From One Interview To Pipeline. Every Week, In Your Voice.

Run by the operators who found the angle, so a post, an article and a sales deck all sound like the same company.

Step 01 · Voice & angleWeeks 1 to 2

The founder's real point of view

We interview the founder properly, pull out the opinions and stories they already have, and agree the few arguments worth repeating until the market remembers them.

What we do

  • Interview the founder and listen to sales calls
  • Collect the stories, opinions and customer moments
  • Pick three to five arguments you will own
  • Write a voice guide from how the founder really talks

What you get

  • A voice guide in the founder's words
  • Three to five arguments you will own
  • A bank of stories and examples
  • A content plan for the first quarter

From you: The founder for a first long interview, then one short session a week.

Voice & angle
Arguments you own
It becomes

Post: Small teams don't hire like big ones. They shouldn't try to.

Article: Why HR software slows small teams down

Deck: From interview to offer in one afternoon

Step 02 · LinkedInFrom week 2

Posts every week, approved in minutes

We draft, edit and schedule posts in the founder's voice. The founder reviews and approves; we handle everything around it, week after week.

What we do

  • Draft posts from the weekly interview
  • Edit them until they sound like the founder
  • Schedule them on a steady rhythm
  • Reply to comments and spot buyers who engage

What you get

  • Weekly posts in the founder's voice
  • A content calendar written weeks ahead
  • Images and carousels in your brand
  • A list of engaged buyers for sales

From you: Ten minutes a week for the founder to approve.

LinkedIn
Mon
Tue
Wed
Thu
Fri
Founder · Plovrain

Small teams do not need an HR department to hire well. Here is how we do it.

New guide: how to hire without an HR department. Link in the comments.

Our best hire came from a 20-minute call. Here is the format.

✓ Approved
Step 03 · ArticlesFrom week 3

Found in search and AI answers

The same ideas become articles and guides built for SEO, AEO and GEO, so one interview earns traffic for months and gets quoted when buyers ask an AI.

What we do

  • Find the questions your buyers search and ask AI tools
  • Turn the founder's arguments into articles and guides
  • Write clear answers, structure and sources AI tools can quote
  • Update the best pieces as they start to rank

What you get

  • Articles and guides every month
  • A keyword and question plan
  • Pages built to be quoted in AI answers
  • A newsletter from the same ideas

From you: Access to your website or CMS.

Articles
1
yourcompany.comHow To Hire Without An HR Department
2
competitor-a.com
3
competitor-b.com
✦ AI answer

Small teams can hire without an HR department if they …

↗ yourcompany.com
Step 04 · Sales materialWeeks 2 to 4

Decks and one-pagers that match

Sales decks, one-pagers and case studies that carry the same story as the content, so the pitch in the room continues what brought the buyer in.

What we do

  • Rewrite the sales deck around the arguments
  • Write one-pagers for each buyer and use
  • Interview customers for case studies
  • Design every piece in your brand

What you get

  • A sales deck that matches the content
  • One-pagers for each buyer
  • Case studies from real customers
  • Editable templates for your team

From you: Your current deck, and two or three customers willing to talk.

Sales material
Step 05 · Distribution & trackingOngoing

From post to booked meeting

Content reaches the accounts you want, outbound follows up while they still remember the post, and every piece is tracked to meetings and deals in your CRM.

What we do

  • Aim content at your list of target accounts
  • Send outbound to buyers who engaged
  • Tag content, meetings and deals in your CRM
  • Report monthly on what brought pipeline

What you get

  • Outbound that follows the content
  • Content tracked to meetings and deals
  • A monthly report on what worked
  • More of what converts, less of what does not

From you: Access to your CRM and a list of the accounts you want.

Distribution & tracking
CRM: source tracked

The founder's post reaches a buyer at a target account.

Outbound follows up while they still remember the post.

A first call that starts with "I read your post".

The deal closes, and the CRM shows the post that started it.

Start With An Audit.

A free content audit shows what your founder, your site and your sales material say today, and where buyers drop off.

Get A Free Content Audit
What we measure

Content Earns Its Place. In Meetings And Deals.

We agree the numbers that matter at kickoff and report on them every month.

Measure 01

Meetings from content

↑up

How many booked meetings started with a post, an article or a deck.

Meetings from contentWhat changes

More first calls start with "I read your post".

Why

Content aimed at the accounts you want, with outbound that follows it.

Measure 02

Weeks published

↑up

How many weeks in a row something useful went out.

Weeks publishedWhat changes

Publishing keeps going in busy weeks.

Why

We write weeks ahead, and the founder only approves.

Measure 03

Search and AI mentions

↑up

How often your articles rank and get quoted in AI answers.

Search and AI mentionsWhat changes

Buyers find you when they search or ask an AI.

Why

Articles built around the questions buyers ask, with clear answers.

Measure 04

Deals touched by content

↑up

How many won deals saw a post, an article or a deck before signing.

Deals touched by contentWhat changes

You can see which pieces helped close deals.

Why

Content tracked to accounts and deals in your CRM.

Measure 05

Founder hours per week

↓down

How much time content takes the founder.

Founder hours per weekWhat changes

The founder spends one short session a week.

Why

One interview feeds a week of posts, articles and sales material.

Examples of what we track, no real figures. Hover or tap a clipping to see what changes and why.

Ways to work

Two Ways To Start. The Sales Story First, Or Every Week.

Sprint

Sales content kit

About 4 weeks

The founder's angle, plus the deck, one-pagers and case studies your sales team sends after the call.

  • Founder interview and voice guide
  • Three to five arguments you will own
  • A sales deck in your brand
  • One-pagers and case studies
  • Editable templates
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Ongoing

Content engine

Quarterly, ongoing

Posts every week, articles every month and sales material that keeps up, all in the founder's voice and tracked to pipeline.

  • Weekly LinkedIn posts
  • Monthly articles for SEO, AEO and GEO
  • Sales material kept up to date
  • Outbound that follows the content
  • A monthly pipeline report
Book A Strategy Call
Who does the work

Writing And Design From The Same People.

Karan interviews the founder, finds the angle and writes the posts, articles and sales story. Maria designs the decks, one-pagers and visuals so every piece looks like your brand. They do the work themselves, so the founder's voice never gets lost on the way to a junior writer.

Meet the operators →
FAQ

Questions, Answered.

How much founder time is needed?

One long interview at the start, then a short session a week and a few minutes to approve. We do the drafting, editing, scheduling and follow-up.

What if the founder is not a writer?

They do not need to be. We write in their voice from their own thinking; they approve.

Which platforms?

Where your buyers are: usually LinkedIn, your own blog and a newsletter. We focus on a few channels and run them properly.

Is this about likes and views?

Likes and views come on the side. We track content through to booked meetings and pipeline in your CRM.

Do you write sales decks on their own?

Yes. Many teams start with the deck and one-pagers, then add publishing once the story is clear.

What are SEO, AEO and GEO?

SEO gets your articles ranked in search engines. AEO makes them the answer in snippets and assistants. GEO helps ChatGPT, Perplexity and Google quote and link them in AI answers.

Can you write in German?

Yes. We produce content in English and native German.

Who does the work?

The operators who scope your project interview, write and design it. No handoff to a junior team.

Tell Us What Your Founder Actually Thinks.

We'll turn it into posts, articles and sales material that go out every week, and a pipeline you can measure.

Get A Free Content Audit