Customer Data Platform (CDP)
Also: CDP
A system that unifies customer data from many sources into a single, persistent profile, giving marketing one consolidated view to segment and activate.
Why it matters
Customer data is usually scattered across tools; a CDP stitches it into unified profiles so you can segment, personalize, and measure based on the whole picture rather than fragments.
What good looks like
A working CDP ingests data from your key sources, resolves it into unified profiles, and makes those profiles usable for segmentation and activation across channels.
In the European market
A CDP concentrates personal data into rich profiles, which under GDPR raises the stakes on lawful basis, minimization, and honoring deletion, so build it privacy-first rather than hoarding everything.
Related terms
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