Paid Media

LinkedIn Ads

Advertising on LinkedIn, the dominant paid-social channel for B2B because of its professional and firmographic targeting by role, company, industry, and seniority.

Why it matters

LinkedIn lets you target by job title, company, industry, and seniority with a precision no other major platform matches, which is why it anchors most B2B paid-social programs despite high costs.

What good looks like

A sound LinkedIn program uses tight firmographic targeting, leads with strong creative and a relevant offer, and is measured on cost per qualified lead and influenced pipeline given its high click prices.

Related terms

Paid SocialAudience TargetingAccount-Based Marketing (ABM)Cost Per Click (CPC)
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