Marketing Automation
Software that automates repetitive marketing tasks, chiefly email sequences, lead nurturing, and scoring, triggered by rules and behavior.
Why it matters
Automation lets a small team nurture and respond at scale, sending the right message based on what a contact does, without manual effort for every interaction.
What good looks like
Good marketing automation runs relevant, well-timed, behavior-triggered flows, keeps the logic maintainable, and respects consent and frequency rather than blasting everyone.
In the European market
Automated marketing email into the EU still needs a lawful basis and, in markets like Germany, prior consent, so wire your automation to documented opt-in rather than treating any address as fair game.
Related terms
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