Messaging Hierarchy
Also: Message Hierarchy
The ordered structure of your messages, from the single most important thing down to supporting details.
Why it matters
Not every message carries equal weight. A hierarchy decides what the buyer must take away first, what supports it, and what is detail for later. It keeps communication focused under the constant pressure to say everything at once, which says nothing.
What good looks like
A clear hierarchy has one primary message, a small number of supporting pillars, and proof beneath each. If your homepage leads with five equally weighted points, there is no hierarchy and the buyer remembers none of them.
Related terms
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