Product Marketing

Pricing and Packaging

How you structure and price your offering, the tiers, what is included in each, and what you charge, one of the highest-leverage decisions in the business.

Why it matters

Pricing and packaging directly shape revenue, positioning, and who buys; small changes can move the business more than most campaigns, yet they are often set once and neglected.

What good looks like

Sound pricing and packaging reflects the value delivered and the willingness to pay of your target segments, with tiers that guide buyers to the right option and room to expand.

Related terms

Product MarketingPositioningCross-Border PricingValue Proposition
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