RevOps & CRM

Sales and Marketing SLA

Also: SLA

An agreement between sales and marketing on mutual commitments, how many qualified leads marketing delivers, and how fast and thoroughly sales works them.

Why it matters

Most sales-marketing friction comes from mismatched expectations; an SLA makes the commitments explicit on both sides, so leads are not dropped and finger-pointing is replaced by accountability.

What good looks like

A working SLA defines the lead quality and volume marketing commits to, the speed and rigor of follow-up sales commits to, and the shared metrics both teams are held to.

Related terms

Revenue Operations (RevOps)Lead RoutingLead HandoffSales Operations
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