Sales Alignment

Sales Qualified Opportunity (SQO)

Also: SQO

A deal that sales has vetted and accepted as a genuine opportunity worth pursuing, a step beyond a qualified lead, representing real, active pipeline.

Why it matters

The SQO is often the cleanest marker of real pipeline, sales has confirmed it is worth working, so it is a more reliable measure of funnel health than raw lead counts.

What good looks like

A meaningful SQO definition is agreed between marketing and sales, applied consistently, and reflects genuine fit and intent, not just a form fill or a taken meeting.

Related terms

Discovery CallLead HandoffPipeline ReviewSales and Marketing SLA
Free audit

Reading about it is the easy part. We run it.

Tell us where you are trying to grow, and we will show you the few moves that matter most, then make them.

Free, no obligation. We will get back to you quickly.