Topic Cluster
Also: Content ClusterHub and Spoke
A group of interlinked pages, a pillar plus related pieces, that together establish authority on a topic.
Why it matters
A topic cluster organises content around a central pillar page with supporting pieces all interlinked, signalling depth and authority on a subject to search engines. It is a more effective structure than scattered, disconnected posts. It concentrates authority where you want to rank.
What good looks like
A working cluster has a strong pillar, genuinely useful supporting pieces, and clear internal linking between them. A cluster of thin posts with no real depth or linking does not build the authority the model promises.
Related terms
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