Funnel & Conversion
A/B Testing
Also: Split Testing
Comparing two versions of a page, email, or ad by splitting traffic between them, to learn which performs better with real users rather than by opinion.
Why it matters
A/B testing replaces guesswork with evidence, but only when you have enough volume to reach a reliable result, which is a real constraint in low-traffic B2B.
What good looks like
A valid A/B test changes one meaningful variable, runs until it reaches a genuine sample size, and judges the winner on the outcome that matters, not an early or underpowered read.
Related terms
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