Conversion Rate
The percentage of people who take a desired action out of those who had the chance, the basic unit for measuring how well any step of the funnel performs.
Why it matters
Conversion rate tells you how efficiently each step turns potential into progress. Tracking it stage by stage pinpoints where the funnel is strong and where it leaks.
How it is calculated
Conversion rate = (number who took the action / number who had the opportunity) x 100.
What good looks like
A meaningful conversion rate is measured per step against your own baseline and trend; absolute benchmarks vary so widely by context that comparing to your own past is more useful than to an industry average.
Related terms
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