Funnel & Conversion

Funnel Leakage

Also: Funnel Drop-off

The points in your funnel where prospects fall out, the gaps between stages where intent is lost and pipeline quietly disappears.

Why it matters

Finding and fixing the biggest leak is usually the fastest way to grow pipeline without spending more on traffic, because you are recovering demand you already paid to create.

What good looks like

Good leak analysis measures stage-to-stage conversion to locate the worst drop-off, then prioritizes fixing that one over smaller leaks elsewhere.

Related terms

Marketing FunnelConversion RateConversion Rate Optimization (CRO)Micro-Conversion
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