Funnel & Conversion

Marketing Funnel

Also: Sales Funnel

The model of how prospects move from first awareness to becoming a customer, used to map where people enter, progress, and drop off.

Why it matters

The funnel is a shared language for diagnosing where your pipeline is won or lost. Mapping it shows which stage is leaking, so you fix the real bottleneck instead of guessing.

What good looks like

A useful funnel reflects how your buyers actually move (not a generic template), has clear stage definitions both marketing and sales agree on, and is measured stage to stage.

Related terms

Conversion RateFunnel LeakageDemand GenerationPipeline Velocity
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