Funnel & Conversion
Above the Fold
The part of a page visible without scrolling, the first thing every visitor sees, where the core message and primary action have to land.
Why it matters
Most visitors decide in seconds whether to stay, and many never scroll, so what is above the fold disproportionately determines whether the page works.
What good looks like
Done well, the above-the-fold area makes the offer and its relevance instantly clear and presents the primary action, without requiring a scroll to understand what this is and who it is for.
Related terms
Free audit
Reading about it is the easy part. We run it.
Tell us where you are trying to grow, and we will show you the few moves that matter most, then make them.
Free, no obligation. We will get back to you quickly.