Brand & Creative

Brand Voice

Also: Voice

The consistent personality and style expressed in a brand's writing and communication.

Why it matters

Brand voice is the distinct personality that comes through in how a brand writes, formal or casual, bold or measured, expert or approachable. A consistent voice makes a brand recognisable and human across channels. It differentiates in a sea of interchangeable corporate copy.

What good looks like

A strong voice is distinctive and consistently applied, recognisable whether it is a tweet, an email, or a landing page. Generic corporate voice, indistinguishable from every competitor, builds no recognition.

Related terms

Tone of VoiceBrand IdentityBrand GuidelinesGhostwritingMessaging Framework
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