Sales Alignment

Business Development Representative (BDR)

Also: BDR

A sales role similar to an SDR, often focused specifically on outbound prospecting into target accounts; the terms vary by company but the job is generating qualified opportunities.

Why it matters

BDRs drive proactive, outbound pipeline into the accounts you want rather than waiting for inbound, which is essential for ABM and for growth that does not depend on marketing volume alone.

What good looks like

A strong BDR motion targets the right accounts deliberately, runs relevant multi-channel outreach, and is measured on qualified opportunities created, not activity alone.

Related terms

Sales Development Representative (SDR)Account-Based Marketing (ABM)Discovery CallSales Qualified Opportunity (SQO)
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