ePrivacy Directive
Also: Cookie Law
The EU rules governing electronic communications and tracking, the law behind cookie consent and the consent requirements for marketing email, distinct from but working alongside GDPR.
Why it matters
Much of what marketers assume is GDPR is actually ePrivacy: whether you can drop a cookie, whether you can send a marketing email, whether you need consent first. Treating the two as one leads to confident, wrong decisions.
What good looks like
Compliance means getting consent before non-essential cookies and tracking, and meeting the consent rules for electronic marketing, on top of, not instead of, your GDPR obligations.
In the European market
The directive is implemented in national law, so the specifics differ by country, with Germany (via the TTDSG and UWG) among the stricter regimes. Treat Europe as several rulebooks.
Related terms
Reading about it is the easy part. We run it.
Tell us where you are trying to grow, and we will show you the few moves that matter most, then make them.
Free, no obligation. We will get back to you quickly.