Cookie Consent
The requirement to get a user's agreement before setting non-essential cookies or similar tracking, and to make refusing as easy as accepting.
Why it matters
Get it wrong and you face complaints and fines, and your analytics data is unlawful at the source. Get it right and you can measure within the rules.
What good looks like
A compliant banner sets only strictly necessary cookies by default, asks before loading analytics or marketing tags, offers reject as prominently as accept, and lets users change their choice later.
In the European market
This is governed in Germany by the TTDSG and its successor rules alongside GDPR. The bar is a real, balanced choice, not consent theatre that nudges acceptance.
Related terms
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