Fractional CMO
Also: Part-Time CMOInterim CMO
A senior marketing leader who runs your marketing strategy part-time, giving you executive judgement without a full-time executive salary.
Why it matters
Many companies need senior marketing judgement long before they can justify a full-time CMO. A fractional CMO sets direction, builds the operating model, and holds the team accountable, then hands over or scales as the company grows. It buys decision quality at the top without the cost and commitment of a permanent hire.
What good looks like
A fractional CMO should own strategy, priorities, and the number, not just advise. Expect them to be in your leadership and pipeline conversations. If they only produce decks and never make calls, you have hired a consultant, not a leader.
Related terms
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