Marketing as a Service
Also: MaaS
A subscription-style arrangement where an external team provides ongoing marketing capacity and accountability instead of one-off projects.
Why it matters
It gives companies predictable senior capacity without the fixed cost of headcount. The value is continuity: the same team builds context over time, so work compounds rather than restarting with every brief. It suits businesses that need a function but cannot yet justify a department.
What good looks like
Look for a defined scope tied to outcomes, a senior operator who stays on the account, and a clear path to either scaling up or transitioning in-house. Beware arrangements that are really a retainer for ad-hoc tasks dressed up as strategy.
Related terms
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