Lead Generation
Also: Lead Gen
The process of attracting and converting strangers into identified prospects you can follow up with.
Why it matters
Lead generation is the top-of-funnel work that turns anonymous interest into named contacts marketing and sales can engage. It feeds the rest of the funnel. The risk is optimising for lead volume regardless of quality, which floods sales with contacts that never convert.
What good looks like
The metric that matters is not leads but qualified leads that turn into pipeline and revenue. A high lead count with low downstream conversion usually means the targeting or the offer is attracting the wrong people.
Related terms
Reading about it is the easy part. We run it.
Tell us where you are trying to grow, and we will show you the few moves that matter most, then make them.
Free, no obligation. We will get back to you quickly.