Paid Media

Paid Search

Also: SEM, PPC

Advertising on search engine results pages, paying to appear for queries your buyers are actively typing, billed mostly per click.

Why it matters

Paid search captures existing demand at the moment of intent, which makes it one of the fastest ways to put your offer in front of people already looking for a solution.

What good looks like

A healthy program targets high-intent keywords, sends clicks to matched landing pages, and is judged on cost per qualified lead and pipeline, not clicks or impressions.

Related terms

Paid SocialCost Per Click (CPC)Quality ScoreAudience Targeting
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