Paid Media

Quality Score

A platform rating (most associated with Google Ads) of how relevant your keywords, ads, and landing pages are, which affects both your costs and your ad placement.

Why it matters

A higher quality score lowers what you pay and improves where you show, so it directly affects the efficiency of a paid-search program.

What good looks like

A strong quality score comes from tight alignment between keyword, ad copy, and landing page, plus healthy click-through, which together lower cost and lift position.

Related terms

Paid SearchClick-Through Rate (CTR)Cost Per Click (CPC)Creative Testing
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