Privacy by Design
Also: Privacy by Default
The GDPR principle of building privacy protections into systems and processes from the start, rather than bolting them on after the fact.
Why it matters
Retrofitting privacy is expensive and leaky; designing for it from the outset is cheaper and more robust. GDPR expects privacy to be a default setting, not an optional extra.
What good looks like
It shows up as privacy-respecting defaults, minimal data collection, consent and rights handled by design, and privacy considered when new tools or flows are built, not after.
In the European market
Privacy by design and by default is an explicit GDPR requirement, and a privacy-respecting setup also reassures European buyers during due diligence.
Related terms
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